5% Nutrition is a hardcore sports supplement company founded by Rich Piana.  Specializing in hardcore supplements like pre-workout's, carbs, BCAA's and more.  Featuring unique products like Kill It, 5150, Full as F*ck, BCCA All Day You May and Real Carbs.

Rich is a celebrated fan favorite bodybuilder, social media shock jock and You Tube personality.  Known for motivational speaking and personal business coaching.  And is also highly sought after to design unique workout protocols and share endless bodybuilding stories.  Continually praised for making time for fans.

Rather than quit the sport he loved Rich retired and started 5% Nutrition. First focusing on high quality sourcing and product development.  Secondly working to price his supplements at working man prices. Third a commitment to excellence in service.

Rich's philosophy has always been no matter where you start, if you complete your goal, you are the 5% Nutrition Elite. Contending that only 5% of people actually do what it takes to achieve their goals.  Therefore,  fulfilling their dreams and live the life they want to live.

Rich founded his company and 5% Nation with this mission.  As a result, he is considered a leader and mentor in the sports supplement industry.

Although it has been known to be a hardcore sports supplement company.  5% Nutrition sports supplements is now designing supplements to appeal to all.  Whether you are just starting out, want to live a healthier lifestyle, if you’re an athlete, or want to become a bodybuilder.  5% Nutrition is a lifestyle brand that has supplements to assist in your goal.

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    5150

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    5150® is a mega-dosed pre-workout and delivers maximum energy boost, insane pumps and vascularity, and intense mental focus. Features a Caffeine Complex with 8 sources of caffeine combined with N-Acetyl L-Tyrosine for focus, L-Citrulline, and Taurine for pumps, plus Beta-Alanine for endurance.

     

    Is your current pre-workout just not strong enough, despite all the hype? Do you have to take 2-3 scoops of the newest; “one concentrated scoop is all you need” pre-workout to get the effect you’re looking for? Then it’s time to try 5150 – the ultimate stim crazy pre-workout – this explosive pre-workout is designed and dosed to give you energy and results like no other product currently on the market. 5150 goes beyond super energy; it will give you extreme pumps, razor-sharp focus, intense motivation, and extended endurance.

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    All Day You May

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    Are you serious about gains? ADYM has become the industry standard for maximum recovery and muscle growth supplement drink. Perfect for intra-workout and post-workout recovery.

    If you’re serious about gains, you need to start and continue your day in an anabolic environment. Start with ALL DAY YOU MAY. ADYM provides exactly what you need for maximum recovery and growth beginning with the critically important BCAAs as well as additional EAAs. 5% Nutrtion included an exclusive Conditionally Essential Amino Acid Blend, a special Amino Acid Support Blend, a powerful Intra-Cellular Buffer Blend, and a Joint Support Blend. Now that’s what a complete formula is all about!

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    All Day You May Caffeinated

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    All of the same great benefits as our incredibly popular All Day You May with 125mg of caffeine!

     

    If you’re serious about gains, you want to start your day in an anabolic environment but you also want to get your morning energy kick. This usually means two separate drinks as well as maybe a little digestion time between the two and more hassle than you really want. Now, you can get it all in one drink with new ALL DAY YOU MAY Caffeinated by Rich Piana 5% Nutrition!

     

    Not only does ADYM Caffeinated provide the critically important BCAAs and additional essential amino acids (EAAs), it also supplies a Caffeine Blend that contains Green Tea paired with Purcaf® Green Coffee Bean, a Conditionally Essential Amino Acid Blend, a special Amino Acid Support Blend, a powerful Intra-Cellular Buffer Blend, plus a Joint Support Blend. Now that’s what a complete formula is all about!

     

     

    Iced Coffee Version: All the same great benefits as our incredibly popular ADYM, now available with 125 mg of Caffeine from Green Tea and Purcaf®Organic Caffeine from Green Coffee Beans. Purcaf® is standardized to contain 95% Caffeine!

     

     

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  • Cognitive

    Bigger By The Day

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    When it comes to natural muscle builders, there’s a number of products currently available that like to brag about how hardcore they are. You’ve seen the ads and heard the hype. So have we and we’ve listened to it long enough, so we decided it was time to step in and show them how the big boys do it. Rich Piana 5% Nutrition defines the word “hardcore” so of course, we came up with the most potent legal muscle builder on the market – Bigger By The Day!

    This is a product that only 5% Nutrition could create. We took the strongest legal, all-natural muscle building ingredients available and combined them into one incredible product, and we dared to make it stronger than any other product of its kind.

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  • Creatine

    Crea-Ten

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    Crea-TEN includes ten of the most effective forms of Creatine available on the market today in order to maximize your performance through increased absorption. Top benefits include muscular growth, extended power, endurance, and all without loading.

     

    Realizing that Creatine Monohydrate falls short when it comes to absorption, Rich Piana 5% Nutrition wanted to find a better way. Crea-TEN solves the absorption problems that plague many creatine formulas by combining the ten most effective forms of Creatine on the market thereby creating an advanced blend that promotes exceptional absorption. We wanted to go farther so we included our exclusive Creatine Accelerate Blend to ensure your muscles are getting every last drop of our Creatine Blend for maximum results. After all, it doesn’t matter how effective a supplement is if the body can’t absorb it.

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    Drink Sleep Grow

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    Rich Piana 5% Nutrition Drink Sleep Grow® is a combination of EAAs, CEAAs, and BCAAs featuring the revolutionary Active TR™ L-Leucine along with GH Releasers and a special Joint Support Blend that creates a powerful nighttime recovery formula unlike anything else on the market.

     

    Drink Sleep Grow is a powerful combination of BCAAs featuring Active TR L-Leucine, an advanced time released form of Leucine, along with EAAs and CEAAs. Plus you’re getting a hardcore Growth Hormone Recovery Blend and a Joint Support Complex that creates a formula designed with serious lifters in mind!

    If you want to keep growing, you need to recover as hard as you train. Drink Sleep Grow was designed to stimulate muscle growth no matter what time it is!

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  • Cognitive

    Freak Show

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    Isn’t it amazing how quickly carbs became the “enemy”? The truth is, if you’re hunting gains, you need quality carbs to help you build maximum muscle. After all, carbs are the preferred fuel source of the body. That’s the energy your muscles use to power you through your workouts. The thing is, too many carbs and you risk the excess being stored as fat. The question is, how can you eat the carbs you need without fear of fat storage?

    Anabolic Power
    The key to what happens in the body when you eat a lot of carbs lies in the body’s own hormones. Insulin is one of the body’s primary anabolic hormones and some will say it’s the most powerful – yes, even more, powerful than testosterone. That may be, but insulin is like a double-edged sword – it can cut both ways. Despite its anabolic power, eat too many carbs throughout the day, especially simple carbs, and the result will be insulin spikes – which means fat gain. That’s not the scenario we want!

    Rich Piana 5% Nutrition’s Freak Show® is the Most Powerful Insulin Mimicker Available! What if you could use a product that could utilize those excess carbs for muscle growth and glycogen replenishment instead of fat storage? Now you can, thanks to 5% Nutrition!

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    Joint Defender

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    You hit the weights brutally hard every work out and you pride yourself on never missing a workout. That’s dedication. Over time, that kind of dedication can take a toll on your joints. If you want to keep making progress, you have to take care of your joints but you don’t want to depend on just any joint formula, you want one as hardcore as you are – Joint Defender by Rich Piana 5% Nutrition!

    With ingredients like Turmeric, Cat’s Claw, and Ginger, Joint Defender can ease pain and reduce inflammation. There’s also Type II Collagen, Glucosamine, Chondroitin, and MSM, to support joint repair. Improved joint health is a key part of your recovery. After all, your joints need to be ready to go, just like your mind and muscles.

    Additionally, there’s no huge horse-sized pills to swallow multiple times a day, just mix up a serving of delicious Joint Defender powder and you’re good to go!

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    Joint Defender Maximum Joint Support (Capsules)

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    You hit the weights brutally hard every time and you pride yourself on never missing a workout. That’s dedication. Over time, that kind of dedication can take a toll on your joints. If you want to keep making progress, you have to take care of your joints. You don’t want to depend on just any joint formula, you want one as hardcore as you are – Joint Defender by Rich Piana 5% Nutrition!

    With ingredients like Cat’s Claw, Joint Defender can ease pain and promote joint health. There’s also Type II Collagen, Glucosamine, Chondroitin, and MSM, to support joint repair. Improved joint health is a key part of your recovery. After all, your joints need to be ready to go, just like your mind and muscles.

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  • Energy

    Keto aSALT with goBHB Salts

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    The process of putting your body into a ketogenic state can be a taxing experience. The body has to transition from its preferred energy source, glucose, to ketones such as BHB (Beta-Hydroxybutyrate) and the process is a little unenjoyable. The process can be much easier on your body with the use of exogenous ketones which increase levels of ketones in the blood thereby replacing glucose as the body’s main energy source. This allows to experience all the benefits of the Ketogenic Diet including fat loss, improved focus, more energy, and improved performance.

    Additionally, exogenous ketones work great if you’re already following the Keto Diet and need to get back into a state of ketosis. As your body shifts into ketosis glucose becomes unavailable so it will be forced to use ketone bodies like BHB for energy instead. The thing is, this process can take several unenjoyable days. BHB Salts can get you there faster. If you’re already in ketosis, BHB Salts can support workout energy and focus. Of course, the best BHB product you should be using is Keto-ASalt by Rich Piana 5% Nutrition! Keto-ASalt provides a huge 11 grams of BHB Salts in the form of patented goBHB® for maximum effect.

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    Kill It Reloaded

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    Rich Piana took a serious look at the pre-workout category and knew he could improve. Enter, Kill It Reloaded. 5% Nutritions latest pre-workout designed to dominate the stimulant-based category of pre-workouts!

    When you walk into the gym, you want a complete pre-workout that gives you everything you need to drive you through your most intense sessions – extreme energy, ultra-sharp focus, improved endurance, increased strength, and the fabled mind-muscle connection. We designed Kill It Reloaded to be your go-to pre-workout – every time you train.

    Kill It vs. Kill It Reloaded
    • 7 grams in more active ingredients
    • Additional creatine and more caffeine
    • Features a new, nootropic blend

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  • Energy

    Kill It Special Edition for First Responders

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    The FIRST RESPONDER EDITION dons nothing less than a chromatic and patriotic blue and represents each of the three groups who protect and serve us here at home including our firefighters, EMS, and law enforcement.

    A portion of the proceeds generated from the sale of this product will be donated to an organization that directly supports our first responders.

    When it comes to your pre-workout, you don’t want another product that is overloaded with stimulants yet offers little else. Kill It was created to give you enough energy and focus to push through your toughest workouts and at the same time power the pump as well as increase strength and improve performance. This makes Kill It a great first-time pre-workout as well as the right choice for bodybuilders that want less caffeine and more performance.

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    Kill It Special Edition for Military & Veterans

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    The MILITARY EDITION comes the only way it could, camoed-out and ready to hit the front lines! This edition specifically honors those selfless enough to put their service to our great nation above all else. This is for you, our active duty service members and veterans.

    A portion of the proceeds generated from the sale of this product will be donated to an organization that directly supports America’s active-duty military and/or veterans.

    When it comes to your pre-workout, you don’t want another product that is overloaded with stimulants yet offers little else. Kill It was created to give you enough energy and focus to push through your toughest workouts and at the same time power the pump as well as increase strength and improve performance. This makes Kill It a great first-time pre-workout as well as the right choice for bodybuilders that want less caffeine and more performance.

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  • Bars

    Knock the Carb Out

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    The typical low carb bars currently available are a little lacking in flavor, texture and ingredient quality to say the least. That’s why 5% Nutrition created Knock The Carb Out® Bars! The KTCO Bars are made from natural, whole food ingredients such as peanuts, sunflower seeds and egg whites which provide a full 20 grams of premium quality, highly bioavailable egg white protein per bar.

    Did we mention that they also taste absolutely delicious?! Because they are!

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  • Bars

    Knock The Carb Out Keto Cookie

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    Satisfy your craving for a great tasting, high-protein, low-carb snack or dessert that won’t derail your hard-earned gains in the gym! Toss out those sugary cookies and instead try another great tasting product from the Knock The Carb Out or KTCO product line, Keto Cookies!

     

    These decadent tasting low carbohydrate and high-protein cookies deliver up to 21 grams of protein (depending on flavor) with just a single gram of sugar and as few as one gram of net carbs. Proteins are sourced from premium quality, highly bioavailable real foods including egg whites and almond butter. KTCO Keto Cookies are the perfect high-protein, low-carb snack (or dessert!) you crave.

     

     

    These delicious cookies are so good you’ll think you’re eating fresh-baked cookies from your Grandma’s kitchen. They come in two sensational flavors:

     

    Chocolate Chip – contains just 1 gram of net carbs, including 1 gram of sugar, 15 grams of healthy fats, and 21 grams of protein sourced from egg whites and almond butter.

     

     

    Snickerdoodle – contains just 4 grams of net carbs, including 1 gram of sugar, 15 grams of healthy fats, and 19 grams of protein sourced from egg whites and almond butter.

     

     

     

    Who says you can’t be hardcore and enjoy a delicious treat at the same time?Few products can compete with the macronutrient profile of 5% Nutrition’s KTCO cookie and none can rival its great taste! Knock The Carb Out “KTCO” Keto Cookies were created for the 5%ER and make an excellent choice for anyone seeking a decadent treat that won’t derail your hardcore bodybuilding efforts.

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    Knocked The Fuck Out

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    Knocked The F*ck Out by Rich Piana 5% Nutrition is the ultimate natural sleep aid! This product combines herbs, amino acids, and natural ingredients to create a formula that will help you relax and fall into a deep, restful sleep. We’re talking about ingredients like GABA, Melatonin, Chamomile, 5-HTP, and Tryptophan, just to name a few. So get some serious sleep and keep those gains coming!

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  • Amino Acids

    Liquid L-Carnitine 3150

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    Liquid L-Carnitine 3150 is an advanced Carnitine formula that contains a massive dose of the four most effective forms of Carnitine available. In true 5% fashion, this formula goes further than the rest by featuring the innovative “Super Carnitine” or Gamma-Butyrobetaine Ethyl Ester HCl. Just as you’ve come to expect from 5% Nutrition, our liquid L-Carnitine 3150 contains an over-dosed amount per serving with 3,150 mg of this powerful Carnitine formula products on the market. Added together with the “Super Carnitine” GBB, creates an elite Liquid Carnitine formula. When it comes to promoting fat loss by converting stored fat into energy, stimulating thermogenesis, supporting recovery and muscle growth, it’s hard to beat Liquid L-Carnitine 3150!

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    Liver and Organ Defender

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    Liver and Organ Defender

     

     

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  • Cognitive

    Mentality Nootropic Blend

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    Mentality features a powerful NEW formula that contains an effective combination of nootropics and energizers that will promote enhanced cognitive function, intense mental energy, reduced mental fatigue, enhanced focus, and improved mental performance.

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  • Cognitive

    Post Gear

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    Where can you get a complete PCT formula that covers all post cycle requirements? There’s no other choice than Post Gear by Rich Piana 5% Nutrition! No one knows hardcore better than 5%! Post Gear has everything you need for the most effective post cycle therapy program possible – testosterone support, estrogen inhibitors, liver support, and cortisol regulation. That means you stay healthy and bring your hormones back into balance so you can keep your gains!

     

    How does a Post Cycle Therapy formula help you keep your hard earned gains? By restoring hormonal balance quickly, which begins by bringing your natural testosterone production back to normal as well as combatting excess estrogen, thereby blocking any estrogen-related side effects. Additionally, a good PCT should support the overall health of your liver as well as inhibit levels of cortisol, the destructive anti-catabolic hormone.

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    Real Carbs + Protein

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    Rich Piana 5% Nutrition Real Carbs + Protein is a whole food based meal replacement powder using high-quality whole food proteins with low glycemic carbohydrates designed to help you meet your daily protein, carbs and meal requirements. Real Carbs + Protein is the most advanced meal replacement powder on the market.  This innovative formula features 21 grams of high quality, highly bio-available real food proteins such as HydroBEEF, Whole Egg, Chickpea and Chicken plus 32 grams of low glycemic carbohydrates.  This advanced formula is available in 3 flavors.  It’s like eating a real whole food meal.

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